A landing page is an interesting thing. I think we expect more from our landing pages, than from any other groups of web pages. I measure website performance using two key metrics – bounce rate, and conversion rate. As a result, I am looking for a landing page to do two things, firstly to persuade a visitor that this website is ‘good’, secondly, to put the visitor in a frame of mind where they are open to conversion, and thirdly, to send a visitor down a path that leads to conversion.In seeking to create effective landing pages, I have found three concepts which are helpful as tests of whether a landing page will work or not.
The 3 concepts are Affinity, Credibility, and Focus.Affinity is the idea that a visitor will land on a page and have the quick gut reaction ‘this is what I was looking for’. This subjective reaction is established on first glance (think of driving previous a billboard at leading speed and variety of ‘absorbing’ rather than in fact understanding the information). Several landing page elements that impact affinity are colour use, layout, imagery, and prominence of several key words (think headline). Remember also, that all these elements fast cash firesale must appear previous the fold, as the visitor may not so far take the period to scroll unhappy to the remain of the content.
Look at the understanding of a senior citizen landing on a web page created for teenage skateboarders – their initial reaction would be the opposite of the variety of affinity we are looking to create.Credibility prepares a visitor to transfer.
It’s not regarding persuading the visitor that they shall change, it is regarding setting them in a frame of brain where they would convert if they were given adequate reason. Elements that generate credibleness include professional graphical design, apply of customer testimonials or logos, industriousness recognitions or rank logos. Obviously the reverse or lack of these elements can concentrate credibility.Focus is regarding on condition that easiness and granting the visitor to observe fast cash firesale bonus essential info hurriedly. The apply of headlines, sub heads, figures, colors can all be essential to generate direct. Last matters such as txt size and width and number of contacts are real essential in guiding the visitor to the nearly all essential message and succeeding clicks on the page. Preferably than overwhelming your visitor with a dizzying array of selections, attempt to find out their nearly all likely concerns and make those clicks extra big.
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